SEO and growth strategy for businesses that want results, not reports.
I'm Samir — a Digital Marketing Lead with 5+ years of experience building full-funnel marketing strategies for US-market products. I currently lead a team of 8 at NEPA Works, growing organic search impressions from 215,000 to 1.1 million monthly and attributing $301K in revenue from campaigns in Q1 2026 alone.
What separates me from most marketers is the combination of an MSc in Data Science with hands-on execution experience. I build strategies informed by evidence, execute with precision, and measure honestly. I don't report on activity — I report on impact.
Three case studies — real numbers, real context, real outcomes.
Grew from near-zero organic presence to 1.1M monthly impressions in 4 months for a US wholesale distributor — navigating FDA compliance throughout.
SEO · US Market · Technical OptimisationManaged 370+ campaigns for a US B2B wholesale distributor — building a full attribution model tracking through to revenue closed.
B2B · Campaign Management · Revenue AttributionDesigned and executed local SEO across 15+ US cities — managing GBP optimisation, local backlinks, and market-specific content from Kathmandu.
Local SEO · US Market · Multi-LocationEvery engagement starts with understanding your business goal — not your channel preferences. I work backwards from revenue.
Technical audits, keyword research, on-page and off-page optimisation built around intent, not just rankings.
From awareness to conversion — campaigns across SEO, social, email, and paid with accountability to revenue KPIs.
Custom KPI dashboards and OKR frameworks that translate marketing activity into revenue language.
SOPs, trackers, workflow design, and OKR frameworks that make marketing teams sustainable and scalable.
Whether you need an SEO strategy, a full campaign overhaul, or someone to own your marketing function entirely.
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